[1]
Bock, T. and Uncles, M. 2002. A taxonomy of differences between consumers for market segmentation. International Journal of Research in Marketing. 19, 3 (Sep. 2002), 215–224. DOI:https://doi.org/10.1016/S0167-8116(02)00081-2.
[2]
Constantinides, E. 2006. The Marketing Mix Revisited: Towards the 21st Century Marketing. Journal of Marketing Management. 22, 3–4 (Apr. 2006), 407–438. DOI:https://doi.org/10.1362/026725706776861190.
[3]
Dickson, P.R. and Ginter, J.L. 1987. Market Segmentation, Product Differentiation, and Marketing Strategy. Journal of Marketing. 51, 2 (Apr. 1987). DOI:https://doi.org/10.2307/1251125.
[4]
Dororthy Leonard-Barton 1992. Core Capabilities and Core Rigidities: A Paradox in Managing New Product Development. Strategic Management Journal. 13, (1992), 111–125.
[5]
Ehret, M. et al. 2013. Business models: Impact on business markets and opportunities for marketing research. Industrial Marketing Management. 42, 5 (Jul. 2013), 649–655. DOI:https://doi.org/10.1016/j.indmarman.2013.06.003.
[6]
Goldsmith, R.E. 1999. The personalised marketplace: beyond the 4Ps. Marketing Intelligence & Planning. 17, 4 (Jul. 1999), 178–185. DOI:https://doi.org/10.1108/02634509910275917.
[7]
Grn̲roos, C. 2015. Service management and marketing: managing the service profit logic. John Wiley & Sons.
[8]
Gupta, A.K. et al. 1986. A Model for Studying R&D. Marketing Interface in the Product Innovation Process. Journal of Marketing. 50, 2 (Apr. 1986). DOI:https://doi.org/10.2307/1251596.
[9]
H  Takeuchi 1AD. The new new product development game. Harvard business review. 64, 1 (1AD).
[10]
Johnson, G. et al. 2011. Exploring strategy. Financial Times Prentice Hall.
[11]
Kohli, A.K. and Jaworski, B.J. 1990. Market Orientation: The Construct, Research Propositions, and Managerial Implications. Journal of Marketing. 54, 2 (Apr. 1990). DOI:https://doi.org/10.2307/1251866.
[12]
Kotler, P. et al. 2016. Marketing management. Pearson.
[13]
Kotler, P. and Andreasen, A.R. 1996. Strategic marketing for nonprofit organizations. Prentice Hall.
[14]
Kotler, P. and Keller, K.L. 2012. Marketing management. Prentice Hall.
[15]
Levitt, T. 1960. Growth and Profits Through Planned Marketing Innovation. Journal of Marketing. 24, 4 (Apr. 1960). DOI:https://doi.org/10.2307/1248397.
[16]
Narver, J.C. and Slater, S.F. 1990. The Effect of a Market Orientation on Business Profitability. Journal of Marketing. 54, 4 (Oct. 1990). DOI:https://doi.org/10.2307/1251757.
[17]
Ponsonby, S. and Boyle, E. 2004. The ‘Value Of Marketing’ and ‘The Marketing Of Value’ in Contemporary Times –A Literature Review and Research Agenda. Journal of Marketing Management. 20, 3–4 (Apr. 2004), 343–361. DOI:https://doi.org/10.1362/026725704323080443.
[18]
Saren, M. 2007. Marketing is everything: the view from the street. Marketing Intelligence & Planning. 25, 1 (Feb. 2007), 11–16. DOI:https://doi.org/10.1108/02634500710722362.
[19]
The eight essentials of innovation | McKinsey & Company: http://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/the-eight-essentials-of-innovation.
[20]
The essentials of innovation | McKinsey & Company: http://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/the-essentials-of-innovation.
[21]
Thompson, J.L. et al. 2014. Strategic management: awareness and change. Cengage Learning EMEA.
[22]
Veryzer, R.W. 1998. Discontinuous Innovation and the New Product Development Process. Journal of Product Innovation Management. 15, 4 (Jul. 1998), 304–321. DOI:https://doi.org/10.1111/1540-5885.1540304.
[23]
Wit, B. de and Meyer, R. 2014. Strategy: an international perspective. Cengage Learning.