[1]
P. Kotler and K. L. Keller, Marketing management, 14th ed. (Global ed). Harlow: Prentice Hall, 2012.
[2]
J. L. Thompson, J. M. Scott, and F. Martin, Strategic management: awareness and change, Seventh edition. Hampshire: Cengage Learning EMEA, 2014.
[3]
G. Johnson, K. Scholes, R. Whittington, and G. Johnson, Exploring strategy, 9th ed. Harlow: Financial Times Prentice Hall, 2011.
[4]
B. de Wit and R. Meyer, Strategy: an international perspective, Fifth edition. Australia: Cengage Learning, 2014.
[5]
C. Grn̲roos, Service management and marketing: managing the service profit logic, Fourth edition. Chichester: John Wiley & Sons, 2015.
[6]
P. Kotler, K. L. Keller, M. Brady, M. Goodman, and T. Hansen, Marketing management, Third edition. Harlow, England: Pearson, 2016 [Online]. Available: http://eu.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=3413726640002418&institutionId=2418&customerId=2415
[7]
P. Kotler and A. R. Andreasen, Strategic marketing for nonprofit organizations, 5th ed. Upper Saddle River, N.J.: Prentice Hall, 1996.
[8]
J. C. Narver and S. F. Slater, ‘The Effect of a Market Orientation on Business Profitability’, Journal of Marketing, vol. 54, no. 4, Oct. 1990, doi: 10.2307/1251757.
[9]
A. K. Kohli and B. J. Jaworski, ‘Market Orientation: The Construct, Research Propositions, and Managerial Implications’, Journal of Marketing, vol. 54, no. 2, Apr. 1990, doi: 10.2307/1251866.
[10]
S. Ponsonby and E. Boyle, ‘The “Value Of Marketing” and “The Marketing Of Value” in Contemporary Times –A Literature Review and Research Agenda’, Journal of Marketing Management, vol. 20, no. 3–4, pp. 343–361, Apr. 2004, doi: 10.1362/026725704323080443.
[11]
H  Takeuchi, ‘The new new product development game’, Harvard business review., vol. 64, no. 1, 1AD [Online]. Available: http://whel-primo.hosted.exlibrisgroup.com/primo_library/libweb/action/openurl?sid=google&auinit=H&aulast=Takeuchi&atitle=The+new+new+product+development+game&title=Harvard+business+review.&volume=64&issue=1&date=1986&spage=137&issn=0017-8012&vid=44WHELF_ABW_VU1&institution=44WHELF_ABW&url_ctx_val=&url_ctx_fmt=null&isSerivcesPage=true
[12]
R. W. Veryzer, ‘Discontinuous Innovation and the New Product Development Process’, Journal of Product Innovation Management, vol. 15, no. 4, pp. 304–321, Jul. 1998, doi: 10.1111/1540-5885.1540304.
[13]
Dororthy Leonard-Barton, ‘Core Capabilities and Core Rigidities: A Paradox in Managing New Product Development’, Strategic Management Journal, vol. 13, pp. 111–125, 1992 [Online]. Available: http://www.jstor.org/stable/2486355?seq=1#page_scan_tab_contents
[14]
M. Ehret, V. Kashyap, and J. Wirtz, ‘Business models: Impact on business markets and opportunities for marketing research’, Industrial Marketing Management, vol. 42, no. 5, pp. 649–655, Jul. 2013, doi: 10.1016/j.indmarman.2013.06.003.
[15]
P. R. Dickson and J. L. Ginter, ‘Market Segmentation, Product Differentiation, and Marketing Strategy’, Journal of Marketing, vol. 51, no. 2, Apr. 1987, doi: 10.2307/1251125.
[16]
T. Bock and M. Uncles, ‘A taxonomy of differences between consumers for market segmentation’, International Journal of Research in Marketing, vol. 19, no. 3, pp. 215–224, Sep. 2002, doi: 10.1016/S0167-8116(02)00081-2.
[17]
M. Saren, ‘Marketing is everything: the view from the street’, Marketing Intelligence & Planning, vol. 25, no. 1, pp. 11–16, Feb. 2007, doi: 10.1108/02634500710722362.
[18]
E. Constantinides, ‘The Marketing Mix Revisited: Towards the 21st Century Marketing’, Journal of Marketing Management, vol. 22, no. 3–4, pp. 407–438, Apr. 2006, doi: 10.1362/026725706776861190.
[19]
R. E. Goldsmith, ‘The personalised marketplace: beyond the 4Ps’, Marketing Intelligence & Planning, vol. 17, no. 4, pp. 178–185, Jul. 1999, doi: 10.1108/02634509910275917.
[20]
T. Levitt, ‘Growth and Profits Through Planned Marketing Innovation’, Journal of Marketing, vol. 24, no. 4, Apr. 1960, doi: 10.2307/1248397.
[21]
A. K. Gupta, S. P. Raj, and D. Wilemon, ‘A Model for Studying R&D. Marketing Interface in the Product Innovation Process’, Journal of Marketing, vol. 50, no. 2, Apr. 1986, doi: 10.2307/1251596.
[22]
‘The eight essentials of innovation | McKinsey & Company’. [Online]. Available: http://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/the-eight-essentials-of-innovation
[23]
‘The essentials of innovation | McKinsey & Company’. [Online]. Available: http://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/the-essentials-of-innovation