Bibliography for MMM8920 - Digital Marketing BETA

1.

Chaffey, D., Smith, P.R.: eMarketing excellence: planning and optimizing your digital marketing. Routledge, London (2013).

2.

Chaffey, D., Ellis-Chadwick, F., Chaffey, D.: Digital marketing: strategy, implementation and practice. Pearson, Harlow (2012).

3.

Charlesworth, A.: Digital marketing: a practical approach. Routledge, Abingdon, Oxon (2018).

4.

Ryan, D.: Understanding digital marketing: marketing strategies for engaging the digital generation. KoganPage, London (2014).

5.

Parkin, G.: Digital marketing: strategies for online success. New Holland Publishers, London (2009).