Bibliography for MMM8920 - Digital Marketing BETA

1.

Chaffey, D. & Smith, P. R. eMarketing Excellence: Planning and Optimizing Your Digital Marketing. (Routledge, London, 2013).

2.

Chaffey, D., Ellis-Chadwick, F. & Chaffey, D. Digital Marketing: Strategy, Implementation and Practice. vol. Always learning (Pearson, Harlow, 2012).

3.

Charlesworth, A. Digital Marketing: A Practical Approach. (Routledge, Abingdon, Oxon, 2018).

4.

Ryan, D. Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation. (KoganPage, London, 2014).

5.

Parkin, G. Digital Marketing: Strategies for Online Success. (New Holland Publishers, London, 2009).