Bibliography for MMM8920 - Digital Marketing BETA

1.

Chaffey D, Smith PR. eMarketing excellence: planning and optimizing your digital marketing. 4th ed. London: Routledge; 2013.

2.

Chaffey D, Ellis-Chadwick F, Chaffey D. Digital marketing: strategy, implementation and practice. Fifth edition. Vol. Always learning. Harlow: Pearson; 2012.

3.

Charlesworth A. Digital marketing: a practical approach. Third edition. Abingdon, Oxon: Routledge; 2018.

4.

Ryan D. Understanding digital marketing: marketing strategies for engaging the digital generation. Third edition. London: KoganPage; 2014.

5.

Parkin G. Digital marketing: strategies for online success. London: New Holland Publishers; 2009.