1
Chaffey D, Smith PR. eMarketing excellence: planning and optimizing your digital marketing. 4th ed. London: Routledge 2013.
2
Chaffey D, Ellis-Chadwick F, Chaffey D. Digital marketing: strategy, implementation and practice. Fifth edition. Harlow: Pearson 2012.
3
Charlesworth A. Digital marketing: a practical approach. Third edition. Abingdon, Oxon: Routledge 2018.
4
Ryan D. Understanding digital marketing: marketing strategies for engaging the digital generation. Third edition. London: KoganPage 2014.
5
Parkin G. Digital marketing: strategies for online success. London: New Holland Publishers 2009.
