‘Alternative Scales for Measuring Service Quality: A Comparative Assessment Based on Psychometric and Diagnostic Criteria’. n.d. http://www.sciencedirect.com/science/article/pii/0022435994900337.
Anderson, James C, James B.L Thomson, and Finn Wynstra. 2000. ‘Combining Value and Price to Make Purchase Decisions in Business Markets’. International Journal of Research in Marketing 17 (4): 307–29. https://doi.org/10.1016/S0167-8116(00)00029-X.
Bernard Trustrum, Leslie. 1989. ‘Marketing: Concept and Function’. European Journal of Marketing 23 (3): 48–56. https://doi.org/10.1108/EUM0000000000560.
Blair H. Sheppard, Jon Hartwick and Paul R. Warshaw. 1988. ‘The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research’. Journal of Consumer Research 15 (3): 325–43. http://www.jstor.org/stable/2489467?seq=1#page_scan_tab_contents.
Brownlie, Douglas, and Michael Saren. 1992. ‘The Four Ps of the Marketing Concept: Prescriptive, Polemical, Permanent and Problematical’. European Journal of Marketing 26 (4): 34–47. https://doi.org/10.1108/03090569210012408.
Burton, Dawn. 2001a. ‘Critical Marketing Theory: The Blueprint?’ European Journal of Marketing 35 (5/6): 722–43. https://doi.org/10.1108/03090560110388187.
———. 2001b. ‘Critical Marketing Theory: The Blueprint?’ European Journal of Marketing 35 (5/6): 722–43. https://doi.org/10.1108/03090560110388187.
‘Business Marketing: Understand What Customers Value. - PubMed - NCBI’. n.d. http://www.ncbi.nlm.nih.gov/pubmed/10187246.
Buttle, Francis. 1996. ‘SERVQUAL: Review, Critique, Research Agenda’. European Journal of Marketing 30 (1): 8–32. https://doi.org/10.1108/03090569610105762.
Cahill, Dennis J. 1997. ‘Target Marketing and Segmentation: Valid and Useful Tools for Marketing’. Management Decision 35 (1): 10–13. https://doi.org/10.1108/00251749710160133.
Catterall, Miriam, Pauline Maclaran, and Lorna Stevens. 1999. ‘Critical Marketing in the Classroom: Possibilities and Challenges’. Marketing Intelligence & Planning 17 (7): 344–53. https://doi.org/10.1108/02634509910301205.
Cherrier, Hélène, and Jeff B. Murray. 2004. ‘The Sociology of Consumption: The Hidden Facet of Marketing’. Journal of Marketing Management 20 (5–6): 509–25. https://doi.org/10.1362/0267257041323954.
Constantinides, E. 2006. ‘The Marketing Mix Revisited: Towards the 21st Century Marketing’. Journal of Marketing Management 22 (3–4): 407–38. https://doi.org/10.1362/026725706776861190.
Cova, Bernard, and Véronique Cova. 2014. ‘CCT Applied Research and the Limits of Consumers’ Heroicisation’. Journal of Marketing Management 30 (11–12): 1086–1100. https://doi.org/10.1080/0267257X.2014.929165.
Dan Horsky and Subrata K. Sen. 1980. ‘Interfaces Between Marketing and Economics: An Overview’. The Journal of Business 53 (3). http://www.jstor.org/stable/2352204.
Daniel Kahneman. 2003. ‘Maps of Bounded Rationality: Psychology for Behavioral Economics’. The American Economic Review 93 (5): 1449–75. http://www.jstor.org/stable/3132137?seq=1#page_scan_tab_contents.
Donald E. Vinson, Jerome E. Scott and Lawrence M. Lamont. 1977. ‘The Role of Personal Values in Marketing and Consumer Behavior’. Journal of Marketing 41 (2): 44–50. http://www.jstor.org/stable/1250633?seq=1#page_scan_tab_contents.
Edwards, Kimberley D. 1996. ‘Prospect Theory: A Literature Review’. International Review of Financial Analysis 5 (1): 19–38. https://doi.org/10.1016/S1057-5219(96)90004-6.
El-Bassiouny, Noha. 2015. ‘Where Is "Islamic Marketing” Heading?’ Journal of Business Research, June. https://doi.org/10.1016/j.jbusres.2015.05.012.
Eric J. Arnould and Craig J. Thompson      Eric J. Arnould    Craig J. Thompson  *  [Dawn Iacobucci served as editor for this article.]. 2005. ‘Consumer Culture Theory (CCT): Twenty Years of Research’. Journal of Consumer Research 31 (4): 868–82. http://www.jstor.org/stable/10.1086/426626?origin=JSTOR-pdf#full_text_tab_contents.
Franklin S. Houston. 1986. ‘The Marketing Concept: What It Is and What It Is Not’. Journal of Marketing 50 (2): 81–87. http://www.jstor.org/stable/1251602?origin=JSTOR-pdf.
Grönroos, Christian. 1989. ‘Defining Marketing: A Market‐Oriented Approach’. European Journal of Marketing 23 (1): 52–60. https://doi.org/10.1108/EUM0000000000541.
Hollander, S. C. 2005. ‘Periodization in Marketing History’. Journal of Macromarketing 25 (1): 32–41. https://doi.org/10.1177/0276146705274982.
Hooley, Graham J., James E. Lynch, and Jenny Shepherd. 1990. ‘The Marketing Concept: Putting the Theory into Practice’. European Journal of Marketing 24 (9): 7–24. https://doi.org/10.1108/03090569010001637.
Hubbard, R. 2005. ‘Examining the Influence of Articles Involving Marketing History, Thought, and        Theory: A Journal of Marketing Citation Analysis, 1950s-1990s’. Marketing Theory 5 (3): 323–36. https://doi.org/10.1177/1470593105054901.
Hunt, S. D. 2011. ‘On the Intersection of Marketing History and Marketing Theory’. Marketing Theory 11 (4): 483–89. https://doi.org/10.1177/1470593111418802.
Hunt, Shelby D. 1983. Marketing Theory: The Philosophy of Marketing Science. Vol. Irwin series in marketing. Homewood, Ill: R.D. Irwin.
‘Issues and New Directions in Global Consumer Psychology’. n.d. https://business.illinois.edu/shavitt/pdf%20files/maheswaran%20and%20shavitt%20JCP%202000.pdf.
J. Joseph Cronin, Jr. and Steven A. Taylor. 1994. ‘SERVPERF versus SERVQUAL: Reconciling Performance-Based and Perceptions-Minus-Expectations Measurement of Service Quality’. Journal of Marketing 58 (1): 125–31. http://www.jstor.org/stable/1252256?origin=JSTOR-pdf&seq=1#page_scan_tab_contents.
John H. Freeman and Pino G. Audia. 2006. ‘Community Ecology and the Sociology of Organizations’. Annual Review of Sociology 32: 145–69. http://www.jstor.org/stable/29737735?seq=1#page_scan_tab_contents.
Karababa, E., and D. Kjeldgaard. 2014. ‘Value in Marketing: Toward Sociocultural Perspectives’. Marketing Theory 14 (1): 119–27. https://doi.org/10.1177/1470593113500385.
L. L. Thurstone. 1928. ‘Attitudes Can Be Measured’. American Journal of Sociology 33 (4): 529–54. http://www.jstor.org/stable/2765691?seq=1#page_scan_tab_contents.
Loken, Barbara. 2006. ‘Consumer Psychology: Categorization, Inferences, Affect, and Persuasion’. Annual Review of Psychology 57 (1): 453–85. https://doi.org/10.1146/annurev.psych.57.102904.190136.
Maclaran, Pauline. 2009. The SAGE Handbook of Marketing Theory. Los Angeles: SAGE.
‘Marketing History: Illuminating Marketing’s Clandestine Subdiscipline - ProQuest’. 1998. 1998. http://search.proquest.com/openview/1636114524f2da2e80cb8201cbe6cb93/1?pq-origsite=gscholar.
‘Marketing Theory | SAGE Publications Ltd’. n.d. https://uk.sagepub.com/en-gb/eur/marketing-theory/book234411.
Meyer, J., D. D. Gremler, and J. Hogreve. 2014. ‘Do Service Guarantees Guarantee Greater Market Value?’ Journal of Service Research 17 (2): 150–63. https://doi.org/10.1177/1094670513505359.
Michael L. Rothschild and William C. Gaidis. 1981. ‘Behavioral Learning Theory: Its Relevance to Marketing and Promotions’. Journal of Marketing 45 (2): 70–78. http://www.jstor.org/stable/1251666?seq=1#page_scan_tab_contents.
Mullainathan, Sendhil. 2000. ‘Behavioral Economics’. http://www.nber.org/papers/w7948.
N. Craig Smith and Elizabeth Cooper-Martin. 1997a. ‘Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerability’. Journal of Marketing 61 (3): 1–20. http://www.jstor.org/stable/1251786?seq=1#page_scan_tab_contents.
———. 1997b. ‘Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerability’. Journal of Marketing 61 (3): 1–20. http://www.jstor.org/stable/1251786?seq=1#page_scan_tab_contents.
Rafiq, Mohammed, and Pervaiz K. Ahmed. 1995. ‘Using the 7Ps as a Generic Marketing Mix’. Marketing Intelligence & Planning 13 (9): 4–15. https://doi.org/10.1108/02634509510097793.
Ravald, Annika, and Christian Grönroos. 1996. ‘The Value Concept and Relationship Marketing’. European Journal of Marketing 30 (2): 19–30. https://doi.org/10.1108/03090569610106626.
‘Refinement and Reassessment of the SERVQUAL Scale’. n.d. http://search.proquest.com/openview/20ce41a3232b328c782d08cf26648612/1?pq-origsite=gscholar.
Richard P. Coleman. 1983. ‘The Continuing Significance of Social Class to Marketing’. Journal of Consumer Research 10 (3): 265–80. http://www.jstor.org/stable/2488799?origin=JSTOR-pdf&seq=1#page_scan_tab_contents.
Robert J. Keith. 1960a. ‘The Marketing Revolution’. Journal of Marketing 24 (3): 35–38. http://www.jstor.org/stable/1248704?origin=JSTOR-pdf&seq=1#page_scan_tab_contents.
———. 1960b. ‘The Marketing Revolution’. Journal of Marketing 24 (3): 35–38. http://www.jstor.org/stable/1248704?origin=JSTOR-pdf&seq=1#page_scan_tab_contents.
Sandıkcı, Özlem. 2011. ‘Researching Islamic Marketing: Past and Future Perspectives’. Journal of Islamic Marketing 2 (3): 246–58. https://doi.org/10.1108/17590831111164778.
Shaw, E. H. 2005. ‘A History of Schools of Marketing Thought’. Marketing Theory 5 (3): 239–81. https://doi.org/10.1177/1470593105054898.
Sheth, Jagdish N., David Morgan Gardner, and Dennis E. Garrett. 1988. Marketing Theory: Evolution and Evaluation. New York: Wiley.
‘Small Business Usage of Target Marketing - ProQuest’. 1991. 1991. http://search.proquest.com/openview/231d0fd9d5d68d7805e0b468e69316d0/1?pq-origsite=gscholar.
Steve LaValle, Eric Lesser, Rebecca Shockley, Michael S. Hopkins and Nina Kruschwitz. 2011. ‘Big Data, Analytics and the Path From Insights to Value’, no. Winter 2011. http://sloanreview.mit.edu/article/big-data-analytics-and-the-path-from-insights-to-value/.
Sweeney, Jillian C, and Geoffrey N Soutar. 2001. ‘Consumer Perceived Value: The Development of a Multiple Item Scale’. Journal of Retailing 77 (2): 203–20. https://doi.org/10.1016/S0022-4359(01)00041-0.
‘The Rediscovery of the Marketing Concept’. n.d. http://www.sciencedirect.com/science/article/pii/0007681388900067.
‘The Theory of Planned Behaviour: Self-Identity, Social Identity and Group Norms - ProQuest’. 1999, 225–44. http://search.proquest.com/openview/6bdb770b8a24ee11df466f83e79bc833/1?pq-origsite=gscholar.
Vargo, Stephen L., and Robert F. Lusch. 2008. ‘Service-Dominant Logic: Continuing the Evolution’. Journal of the Academy of Marketing Science 36 (1): 1–10. https://doi.org/10.1007/s11747-007-0069-6.
Walter van Waterschoot and Christophe van den Bulte. 1992. ‘The 4P Classification of the Marketing Mix Revisited’. Journal of Marketing 56 (4): 83–93. http://www.jstor.org/stable/1251988?seq=1#page_scan_tab_contents.
Wroe Alderson. 1952. ‘Psychology for Marketing and Economics’. Journal of Marketing 17 (2): 119–35. http://www.jstor.org/stable/1248039?seq=1#page_scan_tab_contents.
Yoram Wind. 1978a. ‘Issues and Advances in Segmentation Research’. Journal of Marketing Research 15 (3): 317–37. http://www.jstor.org/stable/3150580?origin=JSTOR-pdf&seq=1#page_scan_tab_contents.
———. 1978b. ‘Issues and Advances in Segmentation Research’. Journal of Marketing Research 15 (3): 317–37. http://www.jstor.org/stable/3150580?seq=1#page_scan_tab_contents.