‘Alternative scales for measuring service quality: A comparative assessment based on psychometric and diagnostic criteria’ (no date). Available at: http://www.sciencedirect.com/science/article/pii/0022435994900337.
Anderson, J.C., Thomson, J.B.L. and Wynstra, F. (2000) ‘Combining value and price to make purchase decisions in business markets’, International Journal of Research in Marketing, 17(4), pp. 307–329. Available at: https://doi.org/10.1016/S0167-8116(00)00029-X.
Bernard Trustrum, L. (1989) ‘Marketing: Concept and Function’, European Journal of Marketing, 23(3), pp. 48–56. Available at: https://doi.org/10.1108/EUM0000000000560.
Blair H. Sheppard, Jon Hartwick and Paul R. Warshaw (1988) ‘The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research’, Journal of Consumer Research, 15(3), pp. 325–343. Available at: http://www.jstor.org/stable/2489467?seq=1#page_scan_tab_contents.
Brownlie, D. and Saren, M. (1992) ‘The Four Ps of the Marketing Concept: Prescriptive, Polemical, Permanent and Problematical’, European Journal of Marketing, 26(4), pp. 34–47. Available at: https://doi.org/10.1108/03090569210012408.
Burton, D. (2001a) ‘Critical marketing theory: the blueprint?’, European Journal of Marketing, 35(5/6), pp. 722–743. Available at: https://doi.org/10.1108/03090560110388187.
Burton, D. (2001b) ‘Critical marketing theory: the blueprint?’, European Journal of Marketing, 35(5/6), pp. 722–743. Available at: https://doi.org/10.1108/03090560110388187.
‘Business marketing: understand what customers value. - PubMed - NCBI’ (no date). Available at: http://www.ncbi.nlm.nih.gov/pubmed/10187246.
Buttle, F. (1996) ‘SERVQUAL: review, critique, research agenda’, European Journal of Marketing, 30(1), pp. 8–32. Available at: https://doi.org/10.1108/03090569610105762.
Cahill, D.J. (1997) ‘Target marketing and segmentation: valid and useful tools for marketing’, Management Decision, 35(1), pp. 10–13. Available at: https://doi.org/10.1108/00251749710160133.
Catterall, M., Maclaran, P. and Stevens, L. (1999) ‘Critical marketing in the classroom: possibilities and challenges’, Marketing Intelligence & Planning, 17(7), pp. 344–353. Available at: https://doi.org/10.1108/02634509910301205.
Cherrier, H. and Murray, J.B. (2004) ‘The Sociology of Consumption: The Hidden Facet of Marketing’, Journal of Marketing Management, 20(5–6), pp. 509–525. Available at: https://doi.org/10.1362/0267257041323954.
Constantinides, E. (2006) ‘The Marketing Mix Revisited: Towards the 21st Century Marketing’, Journal of Marketing Management, 22(3–4), pp. 407–438. Available at: https://doi.org/10.1362/026725706776861190.
Cova, B. and Cova, V. (2014) ‘CCT applied research and the limits of consumersâ heroicisation’, Journal of Marketing Management, 30(11–12), pp. 1086–1100. Available at: https://doi.org/10.1080/0267257X.2014.929165.
Dan Horsky and Subrata K. Sen (1980) ‘Interfaces Between Marketing and Economics: An Overview’, The Journal of Business, 53(3). Available at: http://www.jstor.org/stable/2352204.
Daniel Kahneman (2003) ‘Maps of Bounded Rationality: Psychology for Behavioral Economics’, The American Economic Review, 93(5), pp. 1449–1475. Available at: http://www.jstor.org/stable/3132137?seq=1#page_scan_tab_contents.
Donald E. Vinson, Jerome E. Scott and Lawrence M. Lamont (1977) ‘The Role of Personal Values in Marketing and Consumer Behavior’, Journal of Marketing, 41(2), pp. 44–50. Available at: http://www.jstor.org/stable/1250633?seq=1#page_scan_tab_contents.
Edwards, K.D. (1996) ‘Prospect theory: A literature review’, International Review of Financial Analysis, 5(1), pp. 19–38. Available at: https://doi.org/10.1016/S1057-5219(96)90004-6.
El-Bassiouny, N. (2015) ‘Where is "Islamic marketing” heading?’, Journal of Business Research [Preprint]. Available at: https://doi.org/10.1016/j.jbusres.2015.05.012.
Eric J. Arnould and Craig J. Thompson
Eric J. Arnould
Craig J. Thompson *
[Dawn Iacobucci served as editor for this article.] (2005) ‘Consumer Culture Theory (CCT): Twenty Years of Research’, Journal of Consumer Research, 31(4), pp. 868–882. Available at: http://www.jstor.org/stable/10.1086/426626?origin=JSTOR-pdf#full_text_tab_contents.
Franklin S. Houston (1986) ‘The Marketing Concept: What It Is and What It Is Not’, Journal of Marketing, 50(2), pp. 81–87. Available at: http://www.jstor.org/stable/1251602?origin=JSTOR-pdf.
Grönroos, C. (1989) ‘Defining Marketing: A MarketâOriented Approach’, European Journal of Marketing, 23(1), pp. 52–60. Available at: https://doi.org/10.1108/EUM0000000000541.
Hollander, S.C. (2005) ‘Periodization in Marketing History’, Journal of Macromarketing, 25(1), pp. 32–41. Available at: https://doi.org/10.1177/0276146705274982.
Hooley, G.J., Lynch, J.E. and Shepherd, J. (1990) ‘The Marketing Concept: Putting the Theory into Practice’, European Journal of Marketing, 24(9), pp. 7–24. Available at: https://doi.org/10.1108/03090569010001637.
Hubbard, R. (2005) ‘Examining the influence of articles involving marketing history, thought, and theory: A Journal of Marketing citation analysis, 1950s-1990s’, Marketing Theory, 5(3), pp. 323–336. Available at: https://doi.org/10.1177/1470593105054901.
Hunt, S.D. (1983) Marketing theory: the philosophy of marketing science. Homewood, Ill: R.D. Irwin.
Hunt, S.D. (2011) ‘On the intersection of marketing history and marketing theory’, Marketing Theory, 11(4), pp. 483–489. Available at: https://doi.org/10.1177/1470593111418802.
‘Issues and New Directions in Global Consumer Psychology’ (no date). Available at: https://business.illinois.edu/shavitt/pdf%20files/maheswaran%20and%20shavitt%20JCP%202000.pdf.
J. Joseph Cronin, Jr. and Steven A. Taylor (1994) ‘SERVPERF versus SERVQUAL: Reconciling Performance-Based and Perceptions-Minus-Expectations Measurement of Service Quality’, Journal of Marketing, 58(1), pp. 125–131. Available at: http://www.jstor.org/stable/1252256?origin=JSTOR-pdf&seq=1#page_scan_tab_contents.
John H. Freeman and Pino G. Audia (2006) ‘Community Ecology and the Sociology of Organizations’, Annual Review of Sociology, 32, pp. 145–169. Available at: http://www.jstor.org/stable/29737735?seq=1#page_scan_tab_contents.
Karababa, E. and Kjeldgaard, D. (2014) ‘Value in marketing: Toward sociocultural perspectives’, Marketing Theory, 14(1), pp. 119–127. Available at: https://doi.org/10.1177/1470593113500385.
L. L. Thurstone (1928) ‘Attitudes Can Be Measured’, American Journal of Sociology, 33(4), pp. 529–554. Available at: http://www.jstor.org/stable/2765691?seq=1#page_scan_tab_contents.
Loken, B. (2006) ‘Consumer Psychology: Categorization, Inferences, Affect, and Persuasion’, Annual Review of Psychology, 57(1), pp. 453–485. Available at: https://doi.org/10.1146/annurev.psych.57.102904.190136.
Maclaran, P. (2009) The SAGE handbook of marketing theory. Los Angeles: SAGE.
Marketing History: Illuminating Marketing’s Clandestine Subdiscipline - ProQuest (1998). Available at: http://search.proquest.com/openview/1636114524f2da2e80cb8201cbe6cb93/1?pq-origsite=gscholar.
Marketing Theory | SAGE Publications Ltd (no date). Available at: https://uk.sagepub.com/en-gb/eur/marketing-theory/book234411.
Meyer, J., Gremler, D.D. and Hogreve, J. (2014) ‘Do Service Guarantees Guarantee Greater Market Value?’, Journal of Service Research, 17(2), pp. 150–163. Available at: https://doi.org/10.1177/1094670513505359.
Michael L. Rothschild and William C. Gaidis (1981) ‘Behavioral Learning Theory: Its Relevance to Marketing and Promotions’, Journal of Marketing, 45(2), pp. 70–78. Available at: http://www.jstor.org/stable/1251666?seq=1#page_scan_tab_contents.
Mullainathan, Sendhil (2000) ‘Behavioral Economics’. Available at: http://www.nber.org/papers/w7948.
N. Craig Smith and Elizabeth Cooper-Martin (1997a) ‘Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerability’, Journal of Marketing, 61(3), pp. 1–20. Available at: http://www.jstor.org/stable/1251786?seq=1#page_scan_tab_contents.
N. Craig Smith and Elizabeth Cooper-Martin (1997b) ‘Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerability’, Journal of Marketing, 61(3), pp. 1–20. Available at: http://www.jstor.org/stable/1251786?seq=1#page_scan_tab_contents.
Rafiq, M. and Ahmed, P.K. (1995) ‘Using the 7Ps as a generic marketing mix’, Marketing Intelligence & Planning, 13(9), pp. 4–15. Available at: https://doi.org/10.1108/02634509510097793.
Ravald, A. and Grönroos, C. (1996) ‘The value concept and relationship marketing’, European Journal of Marketing, 30(2), pp. 19–30. Available at: https://doi.org/10.1108/03090569610106626.
‘Refinement and Reassessment of the SERVQUAL Scale’ (no date). Available at: http://search.proquest.com/openview/20ce41a3232b328c782d08cf26648612/1?pq-origsite=gscholar.
Richard P. Coleman (1983) ‘The Continuing Significance of Social Class to Marketing’, Journal of Consumer Research, 10(3), pp. 265–280. Available at: http://www.jstor.org/stable/2488799?origin=JSTOR-pdf&seq=1#page_scan_tab_contents.
Robert J. Keith (1960a) ‘The Marketing Revolution’, Journal of Marketing, 24(3), pp. 35–38. Available at: http://www.jstor.org/stable/1248704?origin=JSTOR-pdf&seq=1#page_scan_tab_contents.
Robert J. Keith (1960b) ‘The Marketing Revolution’, Journal of Marketing, 24(3), pp. 35–38. Available at: http://www.jstor.org/stable/1248704?origin=JSTOR-pdf&seq=1#page_scan_tab_contents.
Sandıkcı, Ö. (2011) ‘Researching Islamic marketing: past and future perspectives’, Journal of Islamic Marketing, 2(3), pp. 246–258. Available at: https://doi.org/10.1108/17590831111164778.
Shaw, E.H. (2005) ‘A history of schools of marketing thought’, Marketing Theory, 5(3), pp. 239–281. Available at: https://doi.org/10.1177/1470593105054898.
Sheth, J.N., Gardner, D.M. and Garrett, D.E. (1988) Marketing theory: evolution and evaluation. New York: Wiley.
Small Business Usage of Target Marketing - ProQuest (1991). Available at: http://search.proquest.com/openview/231d0fd9d5d68d7805e0b468e69316d0/1?pq-origsite=gscholar.
Steve LaValle, Eric Lesser, Rebecca Shockley, Michael S. Hopkins and Nina Kruschwitz (2011) ‘Big Data, Analytics and the Path From Insights to Value’, (Winter 2011). Available at: http://sloanreview.mit.edu/article/big-data-analytics-and-the-path-from-insights-to-value/.
Sweeney, J.C. and Soutar, G.N. (2001) ‘Consumer perceived value: The development of a multiple item scale’, Journal of Retailing, 77(2), pp. 203–220. Available at: https://doi.org/10.1016/S0022-4359(01)00041-0.
‘The rediscovery of the marketing concept’ (no date). Available at: http://www.sciencedirect.com/science/article/pii/0007681388900067.
‘The theory of planned behaviour: Self-identity, social identity and group norms - ProQuest’ (1999), pp. 225–44. Available at: http://search.proquest.com/openview/6bdb770b8a24ee11df466f83e79bc833/1?pq-origsite=gscholar.
Vargo, S.L. and Lusch, R.F. (2008) ‘Service-dominant logic: continuing the evolution’, Journal of the Academy of Marketing Science, 36(1), pp. 1–10. Available at: https://doi.org/10.1007/s11747-007-0069-6.
Walter van Waterschoot and Christophe van den Bulte (1992) ‘The 4P Classification of the Marketing Mix Revisited’, Journal of Marketing, 56(4), pp. 83–93. Available at: http://www.jstor.org/stable/1251988?seq=1#page_scan_tab_contents.
Wroe Alderson (1952) ‘Psychology for Marketing and Economics’, Journal of Marketing, 17(2), pp. 119–135. Available at: http://www.jstor.org/stable/1248039?seq=1#page_scan_tab_contents.
Yoram Wind (1978a) ‘Issues and Advances in Segmentation Research’, Journal of Marketing Research, 15(3), pp. 317–337. Available at: http://www.jstor.org/stable/3150580?origin=JSTOR-pdf&seq=1#page_scan_tab_contents.
Yoram Wind (1978b) ‘Issues and Advances in Segmentation Research’, Journal of Marketing Research, 15(3), pp. 317–337. Available at: http://www.jstor.org/stable/3150580?seq=1#page_scan_tab_contents.