Baines, Paul and Chris Fill. 2014. Marketing. Third edition. Oxford: Oxford University Press.
Baines, Paul, Chris Fill, and Sara Rosengren. 2017. Marketing. Fourth edition. Oxford: Oxford University Press.
Baines, Paul, Chris Fill, Sara Rosengren, and Paolo Antonetti. 2019a. ‘11. Configuring the Marketing Communications Mix.’ Pp. 421–55 in Marketing. Oxford: Oxford University Press.
Baines, Paul, Chris Fill, Sara Rosengren, and Paolo Antonetti. 2019b. ‘16 Business-to-Business Marketing.’ Pp. 619–49 in Marketing. Oxford: Oxford University Press.
Baines, Paul, Chris Fill, Sara Rosengren, and Paolo Antonetti. 2019c. ‘18. Marketing, Society, Sustainability, and Ethics.’ Pp. 686–727 in Marketing. Oxford: Oxford University Press.
Baines, Paul, Chris Fill, Sara Rosengren, and Paolo Antonetti. 2019d. Marketing. Fifth edition. Oxford: Oxford University Press.