Bibliography for AB17120 / CB17120 Marketing Principles and Contemporary Practice / Egwyddorion Marchnata ac Ymarfer Cyfoes BETA

Baines, P., & Fill, C. (2014). Marketing (Third edition). Oxford University Press.

Baines, P., Fill, C., & Rosengren, S. (2017). Marketing (Fourth edition). Oxford University Press.

Baines, P., Fill, C., Rosengren, S., & Antonetti, P. (2019a). 11. Configuring the Marketing Communications Mix. In Marketing (Fifth edition, pp. 421–455). Oxford University Press.

Baines, P., Fill, C., Rosengren, S., & Antonetti, P. (2019b). 16 Business-to-Business Marketing. In Marketing (Fifth edition, pp. 619–649). Oxford University Press.

Baines, P., Fill, C., Rosengren, S., & Antonetti, P. (2019c). 18. Marketing, Society, Sustainability, and Ethics. In Marketing (Fifth edition, pp. 686–727). Oxford University Press.

Baines, P., Fill, C., Rosengren, S., & Antonetti, P. (2019d). Marketing (Fifth edition). Oxford University Press.