@book{Baines_Fill_2014, place={Oxford}, edition={Third edition}, title={Marketing}, publisher={Oxford University Press}, author={Baines, Paul and Fill, Chris}, year={2014} }
@book{Baines_Fill_Rosengren_2017, place={Oxford}, edition={Fourth edition}, title={Marketing}, publisher={Oxford University Press}, author={Baines, Paul and Fill, Chris and Rosengren, Sara}, year={2017} }
@book{Baines_Fill_Rosengren_Antonetti_2019, place={Oxford}, edition={Fifth edition}, title={Marketing}, publisher={Oxford University Press}, author={Baines, Paul and Fill, Chris and Rosengren, Sara and Antonetti, Paolo}, year={2019} }