Bibliography for AB17120 Marketing Principles and Contemporary Practice BETA
1Baines P, Fill C, Rosengren S, et al. Marketing. Fifth edition. Oxford: : Oxford University Press 2019.2Baines P, Fill C, Rosengren S. Marketing. Fourth edition. Oxford: : Oxford University Press 2017.3Baines P, Fill C. Marketing. Third edition. Oxford: : Oxford University Press 2014.