Bibliography for AB17120 / CB17120 Marketing Principles and Contemporary Practice / Egwyddorion Marchnata ac Ymarfer Cyfoes BETA

Baines, Paul, and Chris Fill. 2014. Marketing. Third edition. Oxford University Press.

Baines, Paul, Chris Fill, and Sara Rosengren. 2017. Marketing. Fourth edition. Oxford University Press.

Baines, Paul, Chris Fill, Sara Rosengren, and Paolo Antonetti. 2019a. ‘11. Configuring the Marketing Communications Mix.’ In Marketing, Fifth edition. Oxford University Press.

Baines, Paul, Chris Fill, Sara Rosengren, and Paolo Antonetti. 2019b. ‘16 Business-to-Business Marketing’. In Marketing, Fifth edition. Oxford University Press.

Baines, Paul, Chris Fill, Sara Rosengren, and Paolo Antonetti. 2019c. ‘18. Marketing, Society, Sustainability, and Ethics’. In Marketing, Fifth edition. Oxford University Press.

Baines, Paul, Chris Fill, Sara Rosengren, and Paolo Antonetti. 2019d. Marketing. Fifth edition. Oxford University Press.