Bibliography for AB17120 / CB17120 Marketing Principles and Contemporary Practice / Egwyddorion Marchnata ac Ymarfer Cyfoes BETA

Baines, Paul, Chris Fill, Sara Rosengren, et al. ‘11. Configuring the Marketing Communications Mix.’ Marketing, Fifth edition, Oxford University Press, 2019, pp. 421–55.

———. ‘16 Business-to-Business Marketing’. Marketing, Fifth edition, Oxford University Press, 2019, pp. 619–49.

———. ‘18. Marketing, Society, Sustainability, and Ethics’. Marketing, Fifth edition, Oxford University Press, 2019, pp. 686–727.

———. Marketing. Fifth edition, Oxford University Press, 2019.

———. Marketing. Fourth edition, Oxford University Press, 2017.

Baines, Paul, and Chris Fill. Marketing. Third edition, Oxford University Press, 2014.