Bibliography for AB17120 / CB17120 Marketing Principles and Contemporary Practice / Egwyddorion Marchnata ac Ymarfer Cyfoes BETA

1.

Baines, P., Fill, C., Rosengren, S. & Antonetti, P. Marketing. (Oxford University Press, Oxford, 2019).

2.

Baines, P., Fill, C., Rosengren, S. & Antonetti, P. 11. Configuring the Marketing Communications Mix. in Marketing 421–455 (Oxford University Press, Oxford, 2019).

3.

Baines, P., Fill, C., Rosengren, S. & Antonetti, P. 16 Business-to-Business Marketing. in Marketing 619–649 (Oxford University Press, Oxford, 2019).

4.

Baines, P., Fill, C., Rosengren, S. & Antonetti, P. 18. Marketing, Society, Sustainability, and Ethics. in Marketing 686–727 (Oxford University Press, Oxford, 2019).

5.

Baines, P., Fill, C. & Rosengren, S. Marketing. (Oxford University Press, Oxford, 2017).

6.

Baines, P. & Fill, C. Marketing. (Oxford University Press, Oxford, 2014).