Bibliography for AB17120 Marketing Principles and Contemporary Practice BETA

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1.
Baines P, Fill C, Rosengren S, Antonetti P. Marketing. Fifth edition. Oxford: Oxford University Press; 2019.

2.
Baines P, Fill C, Rosengren S. Marketing. Fourth edition. Oxford: Oxford University Press; 2017.

3.
Baines P, Fill C. Marketing. Third edition. Oxford: Oxford University Press; 2014.