Bibliography for AB17120 Marketing Principles and Contemporary Practice BETA
1.Baines P, Fill C, Rosengren S, Antonetti P. Marketing. Fifth edition. Oxford: Oxford University Press; 2019.2.Baines P, Fill C, Rosengren S. Marketing. Fourth edition. Oxford: Oxford University Press; 2017.3.Baines P, Fill C. Marketing. Third edition. Oxford: Oxford University Press; 2014.